In 1987, Sherwood Equities purchased an office building located at 1600 Broadway. The building originally housed the Studebaker horse carriage manufacturer and was later home to an automobile factory and showroom. With the aim to redevelop the site as Times Square improved, Sherwood waited patiently for almost twenty years. In 2004, we demolished the original building and developed a 25-story mixed-use tower that includes a residential condominium, digital super signs, and multi-level retail anchored by M&M’s World. The 137 luxury units sold out quickly and at then-peak prices, just before the 2008 financial crisis momentarily shuttered New York real estate.